C. Rotich
Collins Rotich, in a navy shirt with arms crossed

Collins Rotich

I run loyalty and consumer insights for Goodlife Pharmacy in Kenya and Uganda, from Nairobi. Most of my work is turning customer data into decisions people can act on: who to reward, who we are losing, and what to say to them.

Outside work I write poems, and I built a tracker for the Nairobi Securities Exchange because I wanted one that explained itself.

Also by me

Poems

128 poems written since 2015, on love, grief, faith, money and Kenya. The series is called Musings of the Human Condition.

poetry.crotich.com

NSE Market Intelligence

Live NSE prices, a running price history, and plain-English signals for every listed stock. I built the scraper, database, API and site.

nse-tracker.crotich.com

Work

Goodlife Pharmacy

Loyalty and Consumer Insights Manager, Kenya and Uganda May 2026 to now

  • Loyalty strategy and campaign leadership for My Goodlife Club
  • Customer data, analytics and ongoing market research
  • Customer experience and the revenue that comes from it

Dukaribu

Data and Operations Lead Jan 2025 to May 2026

  • Turned client needs into working processes, tracking and reporting
  • Followed data from campaign to lead to follow-up to conversion
  • Built dashboards for campaign results, lead flow and operations

True Denim Collection

Operations Manager Jul 2024 to Dec 2024

  • Ran production, marketing, sales, dispatch and delivery teams
  • Managed budgets, cash allocation and supplier payments
  • Coordinated sourcing, tailoring, laundry, logistics and stock

Copia Global

Senior Reporting Analyst, Finance and Operations Jun 2024 to Jul 2024

Senior CX Reporting Analyst Feb 2024 to Jun 2024

CX Reporting Analyst Feb 2022 to Feb 2024

Customer Care Associate Apr 2021 to Feb 2022

  • Led customer experience and voice-of-the-customer analytics for the whole company
  • Built the Looker and Tableau dashboards for CX, agent productivity and operations
  • Managed the reporting team, and led the move from Tableau to Looker
  • Automated productivity reporting and wrote the reporting SOPs

Education

Good at

Loyalty marketing, CVM and campaign management, customer data analytics, database analysis, market research, BI dashboards in Looker and Tableau, and writing SOPs people actually follow.

Courses: Business Analysis Foundations, Corporate Finance Foundations, Excel PivotTables.

Contact

The best way to reach me is email: connect@crotich.com. I’m also on LinkedIn.